Our Story

Be Bold. Be Unique.

Inspired by our city and driven by a passionate team of designers we set out to break the mold of contemporary watch design. The result is an avant-garde brand which is captivating the industry with  innovative and breathtaking designs.

Our story began in 2015 with a vision to reshape the traditional idea of what a watch company could be. We wanted our brand to be different. So we decided our core design philosophy would be avant-garde, meaning  "new and unusual or experimental ideas", hence the name Avant Wood. With this in mind we launched our first wooden watch collection with a unique option of having each watch engraved with a personalized message. In the first few weeks of launch we were sold out! We knew we had something special.

Since our launch we have become a global brand recognized for our innovative and unique designs. We are proud to be able to share our journey and products with thousands of Avant Wood owners around the world.